Cybersecurity Director by day. AI Architect by night. Author always.

9 out of 10 enterprise AI projects fail.

And it's not about the technology. It's about the decisions.
AI is not going to replace your company. The company that knows how to use it will.

I advise executive committees in Spain and Saudi Arabia to be in the 10% that wins with AI.

Cybersecurity Director at Aiuken (Allurity Group) · Author

The real state of enterprise AI in 2026

A lot of noise.
Little outcome.

Spanish and Saudi companies are spending hundreds of thousands of euros on AI pilots that never reach production. Chatbots no one uses. Models trained on data that cannot be governed. Copilots deployed without strategy, without metrics, without return.

The numbers confirm it. RAND, MIT and McKinsey agree: between 80% and 95% of AI initiatives in companies deliver no measurable value. It's not a technical problem. It's a decision problem.

80%
of enterprise AI projects fail
RAND Corporation · 2025
95%
of GenAI pilots never reach production
MIT NANDA · 2025
42%
of companies abandoned AI initiatives in 2025
S&P Global Market Intelligence
How I work

Strategy first.
Technology next.
Results always.

I don't sell AI. I decide with you where to deploy it — and where not. I connect every decision to a number on your P&L.

01 · DIAGNOSIS

Decide

Interviews with your committee, process analysis, prioritized opportunity map. You walk away with a 12-month roadmap your CFO can approve.

02 · BUILD

Build

First AI use case in production. Architecture, data, deployment, measurement. Your team learns while we deliver.

03 · ACCOMPANY

Sustain

Ongoing advisor for strategic AI decisions. Regular sessions with the executive committee.

AI Digital Studio

Vertical digital ecosystems
for specific sectors.

AI Digital Studio is the practice through which I design complete digital ecosystems for specific sectors. Each one with its own specialized agent architecture, operational roadmap, and economic model.

I've developed vertical playbooks for 12 sectors. If your company operates in one of these, I've already done 70% of the diagnostic work.

HESTIA
Social Housing Cooperatives
MERCURIO
Insurance Brokerages
SAFFRON
Premium Restaurants · Riyadh
VECTOR
Premium Mobility & Transport
VITALIS
Nutrition & Wellness
AURA
Aesthetics & Salon
MEDIQ
Private Clinics & Medical Practices
APEX
Coaching & Performance
HAVEN
Boutique Hospitality
MENTOR
Education & Training
DRIVE
Dealerships & Automotive
NEXUS
B2B Professional Services
Research and community

Agentic AI
Security Research.

In parallel with my strategic consulting work, I contribute to a research and community initiative on AI agent security, MCP servers, and governance of agentic deployments in enterprise.

This is where everything behind each deployed agent gets discussed, documented and secured.
Contact

Are you in the 10%
or the 90%?

Get in touch. No commitment, no sales pitch.